“Bob Esponja, which translates to SpongeBob Squarepants, the famous Nickelodeon character. The nickname (often shortened to "Bobby") was awarded by Fernando Tererê back in 2003 when Medeiros trained under the legendary grappler. Helder was a new blue belt in the team, having arrived from the Northeast region of Brazil, and Tererê did not remember his name. Jokingly, he called Medeiros "Bob Esponja" and the name quickly became associated with the athlete, so much so that when Medeiros won the blue belt world title that year, he was listed on the champions list by his nickname.”
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