Lloyd Irvin is the head coach of one of the most successful Brazilian Jiu-Jitsu schools in the United States. Through an "in your face" marketing strategy, which gave us lines such as: "The Grappling Blueprint" and "Get your BJJ Black Belt In 3 And A Half Years", Irvin became a popular figure in the BJJ community, yet somewhat of an outcast during the early stages of his coaching career. With time, however, his methodology proved to be one of the best in the grappling world with many successful competitors coming out of the TLI academy, names such as JT Torres, James Harbison, and Mike Fowler. Lloyd's team has also earned medals in some of the most established tournaments in the Jiu-Jitsu world, being the first American academy in BJJ history to truly and consistently make a mark in the sport.