“The image of the raccoon is often associated with JW Wright in the world of Jiu Jitsu. The nickname and imagery started after one of Joe's students started giving him trouble over his trashy diet of donuts and Rockstar energy drinks, mentioning he was "like a Fat sneaky Raccoon" when he was not competing - explained JW Wright to BJJ Heroes in 2018. Over time the name became "a thing", with his students bringing a stuffed raccoon wearing a gi to school. The comical value of this mascot led to patches being made and soon enough the name stuck to the well-known coach.”
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